Elovena products entering China's e-commerce markets together with K Group
Raisio’s cooperation with K Group allows Chinese consumers to buy Elovena snack biscuits and instant porridges online. Elovena products will soon be in China and sales will begin immediately.
Through the e-commerce cooperation with K Group, Chinese consumers have, for the first time, an opportunity to buy Elovena products. There will be seven Elovena products available; three snack biscuits and four instant porridges.
Raisio’s Export Manager Jukka Vainionpää says that Raisio’s naturally healthy and safe foods are ideally suited to the needs of Chinese consumers. Elovena is a traditional brand that has attracted positive attention, for example at food fairs in China.