Targeting faster-than-market growth
Our Healthy Growth strategy is built on three focus areas: Benecol® and plant stanol ester solutions, value added oats and ingredients and plant-based products.
Our target is to grow the combined net sales from the three aforementioned focus areas by an average of 7% annually and the net sales of the entire Group by 5% annually during the strategy period 2022‒2025. Furthermore, we are targeting a comparable EBIT of over 10 per cent of the Group’s net sales in 2025.
Benecol® and plant stanol ester solutions
We invest in growing the international Benecol® brand. Furthermore, we also invest in a research programme to study other potential health beneficial properties of plant stanol ester, an ingredient of Benecol® products.Value added oats and ingredients
We continue to expand internationally in the B2B as well as the consumer market based on the company’s strong expertise in oats.Plant-based products
Consumer choices are increasingly directed towards healthy and sustainably produced, plant-based food. We want to strengthen our position in this promising and fast-growing market in Finland as well as internationally.Responsibility at the core of our strategy
Raisio’s purpose “Food for Health, Heart and Earth” guides our operations, and responsibility is part of our strategy and everyday work.
Our responsibility programme, Good Food Plan 2022–2025, is part of the company’s Healthy Growth Strategy that aims, among other things, to make us a forerunner in responsibility.
Learn more about Good Food Plan 2022–2025
Strong financial standing enables growth
and rewarding shareholders
Our strong financial standing creates a solid basis for accelerating growth during the strategy period. Although we have invested a total of nearly EUR 70 million in our production facilities and our expertise in plant-based foods and related technologies during the last three years, our financial position has remained strong.
Our goal is to reward shareholders also in the coming years of building growth and to pay an annual dividend of 50–100% of the company’s earnings per share. In addition, we aim to return value to shareholders through, for example, payment of extra dividends and other ways made possible by a strong balance sheet.
