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Raisio's Strategy
2025–2027

Our strategy is based on three growth areas. We aim to accelerate growth with the help of its existing successful brands and acquisitions.

Our strategy is based on three growth areas

Raisio’s breakfast and snack products (Elovena®) as well as heart-healthy products (Benecol®) constitute the sources of the company’s organic growth. In the category of heart health-promoting products, Raisio aims to be a market leader in Ireland and Poland, in addition to Finland and the UK. Furthermore, the company seeks growth from new business opportunities, forming the company’s third growth area.

The markets of breakfast and snack products as well as heart-healthy products in Europe are growing by approximately 2−3% per year, and Raisio is seeking to grow faster than the market. This can be achieved by increasing the company’s market shares, as well as through geographic expansion and corporate acquisitions. With acquisitions, Raisio can strengthen its market position, support its existing growth categories or expand into new categories.

In the strategy, our business operations are divided into three areas:

  • Breakfast and snacking
  • Heart health
  • New business to Raisio

We will continue investing in research activities

During the strategy period, Raisio will continue its significant investments in research activities. Besides supporting existing business operations and organic growth, research activities will focus on developing new business opportunities such as value-added oat-based ingredients as well as solutions related to fullness and weight management. The company is planning to invest in its product development centre and will also contribute to international research and start-up collaboration.

Stable cash flows to finance the Group’s growth

The primary target of Raisio’s strong local heritage brands (such as Torino®, Sunnuntai® and Nalle®) as well as grain-based industrial and catering solutions is to generate stable cash flows to finance the Group’s growth. Improving efficiency and cooperating with external partners are highlighted in the development of these operations. Additionally, Raisio has strong expertise in gluten-free oat, of which the company is one of the most significant producers in Europe, and this position will be bolstered further.

Financial targets for 2025−2027

Raisio aims to achieve EUR 250 million in net sales through organic growth by the end of 2027.

(In 2024: EUR 226.8 million)

Regarding EBIT, the goal for the strategy period is to reach a level of over EUR 30 million by the end of 2027.

(In 2024: EUR 23.4 million)

The targets have been determined for Raisio’s existing business operations and do not include possible acquisitions.

The company’s dividend policy remains unchanged; Raisio still aims to pay an annual dividend of 50–100% of the company’s earnings per share.

We presented Raisio’s strategy at Capital Markets Day on May 27, 2025

Recording of Capital Markets Day

We renewed our organization to support the implementation of our new strategy

More on our new organization and Group Leadership Team

Responsibility is our strategy

The goal-oriented Responsibility Programme is a solid part of Raisio’s strategy. Get to know our Good Food Plan and the key responsibility targets for the strategy period.

Learn more

 

Responsibility is our strategy

The goal-oriented Responsibility Programme is a solid part of Raisio’s strategy. Get to know our Good Food Plan and the key responsibility targets for the strategy period.

Learn more

 

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