The purpose of a package is to protect and ensure the shelf-life and safety of a product. Consumers want to have environmentally friendly and easily recyclable product packaging.
At the beginning of 2019, we conducted an extensive study on the recyclability of packaging materials in our markets. The study showed that consumers’ possibilities to recycle packaging vary from one market to another. For example, consumers can return Benecol drink bottles to plastic recycling bins in Finland but not in the UK. We are trying to find packaging options that can be recycled in all markets.
Key objectives for 2022–2025