Key objectives for 2022–2025
- At least 80% of our products will be healthy alternatives in their own categories by the end of 2025.
- Raisio actively promotes a healthy and climate-friendly diet.
- We will further increase the amount of plant-based products.
Food transition is an opportunity
The world around food is changing. Food chain operators are doing their part to build a common food system that is more sustainable for the environment and climate. Indeed, we are living in the middle of a food transition.
For us, the food transition is an opportunity, and the strategic decisions and strategy update we made in 2021 will contribute to a sustainable food system even on a wider scale. We have invested in plant-based foods, and these investments allow us to offer consumers the opportunity to make increasingly sustainable food choices.
Our product range has expanded considerably with both fava bean products and plant-based product lines manufactured in our new factory.
We focus on healthy and tasty food
While developing products, we pay special attention to the good taste of products, the quality of fat and the amounts of fibre, sugar and salt – and strive for the best possible combination of taste and healthiness.
To support product development, we have defined healthy criteria for all product categories. The criteria take into account the nutrients essential for health in each category. Raisio’s view on healthy food is based on the generally approved concepts confirmed by the science of nutrition. As nutritional knowledge evolve, we will also update our criteria and keep them abreast of the developments.
The product portfolio has been systematically developed to be even healthier; at the end of 2021, 81% of our consumer products were healthy.
