Key objectives for 2022–2025
At least 80% of our products will be healthy alternatives in their own categories by the end of 2025.
Raisio actively promotes a healthy and climate-friendly diet.
We will further increase the amount of plant-based products.
We focus on healthy and tasty food
While developing products, we pay special attention to the good taste of products, the quality of fat and the amounts of fibre, sugar and salt – and strive for the best possible combination of taste and healthiness.
We focus on healthy and tasty food
While developing products, we pay special attention to the good taste of products, the quality of fat and the amounts of fibre, sugar and salt – and strive for the best possible combination of taste and healthiness.
87% of our consumer products are healthy in their own categories
When we started to systematically assess our products from a health perspective in 2016, 63% of our consumer products were healthy alternatives in their respective product categories. The product portfolio has been systematically developed to be even healthier; at the end of 2024, 87% of our consumer products were healthy.
Our aim is to maintain this level and continue to ensure that at least 80% of our consumer products are healthy. This objective is also in line with the commonly used 80/20 rule: the majority of the diet should be healthy, but occasional variations are allowed and there is no need to aim for absolutes.
Our criteria for healthy food
To support product development, we have defined healthy criteria for all product categories. The criteria take into account the nutrients essential for health in each category. Raisio’s view on healthy food is based on the generally approved concepts confirmed by the science of nutrition. As nutritional knowledge evolve, we will also update our criteria and keep them abreast of the developments.
Raisio’s view on healthy food is based on the generally approved concepts confirmed by the science of nutrition.
Criteria for cereals
Criteria for dairy products
Criteria for plant-based products
Criteria for fats
