Responsibility

What is a water footprint?

Water footprint reveals how much water a product or a service consumes during its lifecycle. The higher the water footprint, the more water is used during the product lifecycle.

Raisio's water footprint label indicates how much water is used in the production of 100 grams of a given product. In Raisio's water label, "blue" and "green" water are included in the total water volume used to produce a product. Blue water is surface or ground water and green water is rainwater.

Water footprint sustainability of products can be assessed from various perspectives; environmental, economic and social. Water adequacy will increasingly become a global issue, but the real effects of water consumption are always local.

Did you know?

  • A kilo of barley requires around 1,300 litres of water, a kilo of rice more than 3,000 litres. Torino Ohrahelmi and Torino Täysjyväohra, rich in iron and fibre, are Finnish alternatives to rice.
  • By choosing Finnish food products instead of imported goods, we can influence the amount of water in the production regions that are affected by water scarcity.
     

What is a water footprint label?

Raisio's water footprint label indicates how much water is used in the production of 100 grams of a given product. In Raisio's water label, "blue" and "green" water are included in the total water volume used to produce a product. Blue water is surface or ground water and green water is rainwater.

In Finland, there is only one food product available equipped with a water footprint label: Elovena Oat Flakes. Raisio was the first in the world to add a water footprint label on a food package.

Did you know?

  • Total water consumption of an apple: 70 litres/100g
  • Total water consumption of Elovena Oat Flakes: 101 litres/100g
  • Total water consumption of beef: 1,600 litres/100g