The focus of Raisio’s renewed business strategy 2017 - 2022 is on wellbeing and sustainable growth. The core of Raisio’s strategy consists of plant-based, healthy and responsible branded products that meet the needs of consumers and customers.
On 19 November 2014, Raisio acquired the Benecol business from the affiliates of Johnson & Johnson in the UK, Ireland and Belgium and amended the agreement on the Northern American markets of Benecol. The acquisition is estimated to increase Raisio's EBIT by some 9 million euros annually. The integration of the acquired business as part of Raisio was completed according to plan.
The acquisitions and divestments Raisio has completed during its growth phase have significantly improved the company's EBIT.