Raisio's vision is to be a forerunner in ecological and healthy snacks with leading brands as well as an active developer of sustainable food chain. The company's strategic objectives are based on this vision. Raisio's operations in 2007-2014 fall into three strategic phases. In 2010, following the phases of turnaround and improved profitability, Raisio moved to the growth phase that is still continuing.
On 19 November 2014, Raisio acquired the Benecol business from the affiliates of Johnson & Johnson in the UK, Ireland and Belgium and amended the agreement on the Northern American markets of Benecol. The acquisition is estimated to increase Raisio's EBIT by some 9 million euros annually. The integration of the acquired business as part of Raisio was completed according to plan.
The acquisitions and divestments Raisio has completed during its growth phase have significantly improved the company's EBIT.