How we act
We make delicious food that supports healthier eating. Our product development is based on nutritional science, consumer insight and long-term research.
- We promote public health through oats, fibre and cholesterol-lowering foods.
- We develop innovations that respond to health challenges.
- We cooperate with public health organisations.
Our targets by 2030
- 70% of our product portfolio meets our internal health criteria.
- Expand our impact in reaching 375,000 households per year, while growing the Elovena® brand by 2% and the Benecol® brand by 1% per market annually.
- Train all our employees in the principles of healthy nutrition.
Raisio’s health criteria
To support product development, we have defined health criteria for all product categories. These criteria address the most relevant health aspects within each category. Our view of healthy food is based on the Finnish national nutrition recommendations published in October 2024 by the National Nutrition Council and the Finnish Institute for Health and Welfare. As nutritional knowledge evolves, we update our criteria accordingly to ensure they remain aligned with the latest scientific understanding.
Our criteria address the most relevant health aspects within each category.
Criteria for cereals
Criteria for dairy products
Criteria for plant-based products
Criteria for fats
