We make delicious food that supports healthier eating. Our product development is based on nutritional science, consumer insight and long-term research.
To support product development, we have defined health criteria for all product categories. These criteria address the most relevant health aspects within each category. Our view of healthy food is based on the Finnish national nutrition recommendations published in October 2024 by the National Nutrition Council and the Finnish Institute for Health and Welfare. As nutritional knowledge evolves, we update our criteria accordingly to ensure they remain aligned with the latest scientific understanding.
Criteria for cereals
Criteria for dairy products
Criteria for plant-based products
Criteria for fats