Raisio Group is an international expert in plant-based nutrition. Raisio’s operations are divided into two divisions: Brands and Raisioagro. Its key market areas are Finland, Great Britain, Sweden, Russia, Ukraine, Poland, Estonia and the Czech Republic. Benecol® is one of the most successful Finnish food brands globally. Raisio licenses the Benecol brand and the cholesterol lowering ingredient to food companies across the globe. Next to the growing licensing business, Raisio sells and markets Benecol products to consumers in six countries called Raisio´s home markets. After buying the brand back from its biggest long-term licensing partner in Europe, Raisio has been able to develop the brand in closer dialogue with the consumers than ever before.
DIGITAL MARKETING SPECIALIST
In this role as Digital Marketing Specialist, your key responsibility is to oversee the digital and social media strategy in order to achieve brand, commercial and customer objectives. You will handle all aspects of digital marketing, including e-mail marketing, paid search and social media. To maintain focus and drive results you create procedures and relevant reports for the planning, execution, optimisation and distribution of Benecol’s content, with a strong focus on KPI and ROI. You possess a ‘can do’ attitude and have a strong interest in current online marketing concepts and best practices.
You enjoy creating compelling content that is consistent with Benecol’s brand and tone of voice. Using analytics for data-driven decisions comes naturally to you and you strive to improve the usability, design, content and conversion of Benecol’s global websites. You are comfortable with working in matrix – whilst representing corporate’s central marketing, you provide ongoing support to the Benecol-countries to execute global strategy locally. You report to Digital Marketing and eCommerce Manager and are a valued member of the Benecol marketing & sales global community.
Ideally, you will have at least two years’ experience of managing Social Media and digital marketing, either for a standalone business or at an agency. You live and breathe Google Analytics and are ahead of the curve with the best practice in the digital arena. You bring good project management, planning and organisation skills. Attention to detail and orientation to results, plus the ability to work both independently and as part of a team complete your profile. Needless to say, we expect you to be enthusiastic about human well-being, nutrition and food. We do understand we are expecting a lot, but in reverse, we offer you a position which allows you to truly grow as an international digital marketing professional in a company headquartered in Finland.
For further information, please contact Laura Uusitalo, Digital Marketing and eCommerce Manager, +358 40 480 8123, preferably on Tue 5.9., Wed 6.9. or Fri 8.9. between 9.00 – 10.00. Please send your application attached with CV and salary request by 15.9. via e-mail to rekrytointi(at)raisio.com with “Digital Marketing Specialist” in the subject line.