Raisio is now looking for a Digital Marketing & e-Commerce Manager, preferably based in its headquarters in Raisio, or in its offices in Espoo.


Benecol® is one of the most successful Finnish food brands globally. Raisio licenses the Benecol brand and the cholesterol lowering ingredient to food companies across the globe. Next to the growing licensing business, Raisio sells and markets Benecol products to consumers in six countries called Raisio´s home markets. After buying the brand back from its biggest long-term licensing partner in Europe, Raisio has been able to develop the brand in closer dialogue with the consumers than ever before.

In this senior role as Digital Marketing & eCommerce Manager, your key responsibility is to develop and create digital marketing strategies and e-Commerce in order to ensure a strong and effective global digital presence for Benecol. In this role you will be responsible for leading the development of the digital infrastructure across all communication channels and actually creating digital communication plans. So self-evidently, digital analytics, community management and content marketing is something you feel passionate about. You are constantly exploring new, creative online marketing and sales opportunities, channels and partnerships.

You add value to the business by building solid digital marketing and sales processes, in close collaboration with a network of colleagues, both in HQ and commercial organizations in Raisio´s home markets. You are familiar with working in matrix – whilst representing corporate´s central marketing, you are a key player in developing the brand strategy and providing support to the Benecol-countries in implementing the strategy to local markets. You report directly to the Innovation & Marketing Director and are a valued member of the Benecol marketing & sales global community. You’ll be leading a small team of your own as well.

Ideally, you have strong background in digital consumer journey within international B-to-C-business. Your commercial, technologically savvy and analytical yet creative mindset helps you to think outside the box and commercialize ideas productively. Needless to say, we expect you to be enthusiastic about human well-being, nutrition and food. We do understand we are expecting a lot, but in reverse, we offer you a position which allows you to truly partner with the business and room to grow as an international marketing professional in a company headquartered in Finland.

For further information, please contact Meri Lattu, senior consultant at Romana Management, +358 40 567 8987, preferably on Thu 6 April, Fri 7 April or Tue 11 April between 08.00 – 09.00 or Wed 12.4. between 16.00 – 17.00. Please send your application attached with CV and salary request by 19 April via website www.romana.fi /Hae ilmoitettua tehtävää/Digital Marketing & eCommerce Manager.